About us

Quality Custom
Designed Tours

Trained Tour Guide

Spacious Executive
Touring Vehicles

PLEASE NOTE; We have since replaced the Mercedes Viano featured in this video with a more spacious executive touring van. See the section lower down the page ‘About Our touring Vehicle’’

As part of our company policy, we update and change our touring vehicles every three years, so you get to tour in comfort and style, with a very reliable private tour service.


Boutique Tours of Wales has been operating private tours since 2009 and is recognised as “one of the leading private tour companies” in Wales and all of Great Britain!

We specialise in operating private small group tour services, providing a great choice of attractive sightseeing tours of North Wales, the Snowdonia National Park and the Isle of Anglesey.
We are delighted to have won yet another award from Trip Advisor, with the 2023 Travellers’ Choice Award! We are the only private tour company to have achieved five constant years of awards from Trip Advisor with their Certificate of Excellence, which put us into the very select ‘Hall of Fame’ category.

We are truly recognised as a leading private tour company, not just in Wales, but all of Great Britain, with two further Traveller’s Choice Awards, putting us amongst the top tour business’s in the world
We are a local tour company based in the North of Wales. All our tours operate on a private basis and can be custom designed around what you want to see and do.

Our services primarily feature tours in and around the North Wales area covering the coastal and borderland areas, the Snowdonia (Eryri) National Park, the Isle of Anglesey and the Llyn Peninsula.


John Hadwin, owner of Boutique Tours of Wales

I would personally like to welcome you to Wales, where you are literally ‘one in a million!’ (That’s the average annual number of international visitors who come to visit and discover the beauty of Wales each year)!

It will be my personal pleasure to be of service to you and to take care of your during your visit and time here in North Wales. From your very first initial enquiry, I am with you literally every step of the way. I will help to custom design your tour and help you make the most of your visit to our beautiful country of Wales.

When you come touring with me I will show you so much more. I will introduce you to our amazing history, the unique culture and language, along with the most stunning scenic landscapes to be found in Wales. You will also get to discover the real Wales, where I take you off the normal roads amongst the beautiful old drover roads and back roads of Wales, touring through farms, beautiful rolling countryside and along stunning coastlines.’


I developed my own tour business when I returned to Wales after working in the travel industry for over 30 years with some of the top international tour operators and one of the world’s leading international cruise lines (Cunard).

My tour guide training was through a very professional international guide school in Denmark and I have worked in many European countries as a tour guide and courier to thousands of international visitors.

When I returned to Wales, I decided to start my own small private tour business and set up in the coastal resort town of Llandudno, in North Wales.

This is an ideal tour base to get out from to discover the delights of the North Wales area, along with the Snowdonia National Park and the Isle of Anglesey.

So this is my personal invitation to you!

Come and join me on your very own private tour of Wales and let me show you one of the most beautiful countries in the world!

That’s why I came home and now you can benefit from my experience as one of the leading private driver tour guides and your very own personal guide for your visit to North Wales, the Snowdonia (Eryri) National Park and the Isle of Anglesey.

Tour in Comfort and Space

our touring vehicle

We operate with a modern executive Tourneo Custom (MPV), which is licensed to carry up to a maximum of 7 persons and has been specially designed to cope with touring the small backroads of Wales, allowing you to discover the real country.

You will get to enjoy touring in the comfort and space of the vehicle as we tour the remote regions that are not accessible by the traditional coach tours.

You’ll find our executive touring vehicle is among the most spacious and comfortable to tour in. Even when we have a full complement of 7 passengers with luggage, the leg space is not compromised and you’ll find it perfect for your private tour with Boutique Tours of Wales.

“Not a tour bus in sight is often a comment” that we hear as we tour the scenic back roads, where “It’s touring without the crowds!”

Reviews from Our Customers

Don’t just take our word for it, read our outstanding reviews that our past customers have posted about the quality of their private tour experience and service with us.

All our reviews are 100% genuine from people just like yourself who aspired to ‘make the most of their visit and to discover so much more with their private tour booking.

They are all from our valued and trusted international customers who have sourced one of the best rated private tour experiences in Great Britain.
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